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Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. lescachotieres.com In their bid to educate the doubters and turn the tide of opinion, their charm offensive has seen them face down common criticisms and demonstrate responsible practices, like only using sustainable fish and free-range eggs. Meeting their critics head-on, they’ve gone some way to diffuse some of the guilt some customers might have felt about visiting the golden arches